Case Study - Signal-Driven Lead Pricing. In Real Time.
A pricing engine built for speed and scale—using real-time signals (geography, vertical, buyer demand, historical data) to generate lead prices across multiple pricing-assignment models.
What we did
- Laravel
- MistralAI
- ChatGPT
- Increase in lead margin across optimized campaigns (client-reported)
- 35%
- Reduction in manual price override interventions (client-reported)
- 50%
- Adoption rate by active buyers within 30 days (client-reported)
- 80%